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Thanks to rapid texting capabilities, voice and video calling, and the sharing of stickers, GIFs, and media, these apps afford billions of users quick but enjoyable personal chatting capabilities. Personal-grade platforms provide the individual consumer a free or cheap alternative to costly phone and data plans.There are two types of instant messaging apps. Today, businesses of all kinds use these programs to share information and collaborate in efficient and dynamic ways. Best Instant Messaging Apps for Business (Free and Paid Tools) Click To Tweet Stand-alone instant messaging applications, or apps, facilitate session-based exchanges of text, audio, and video communication, as well as files and content. Instant messaging is a real-time online communication method that connects two or more people. Choose the Right Messaging App for Your Business.Benefits of Instant Messaging for Business.